With more than 20 years of experience in the export market, the national brand of Eurofish, Atún Manabí presents an innovative proposal in its flagship product with the incorporation of the «Easy Peel» or «Súper Abre Fácil» in its cans, whose promise is to provide comfort and safety at the time of consumption.
Currently, Atún Manabí is the only national brand that offers this attribute to the public, betting to achieve significant growth in its business and positioning in the Ecuadorian market. For the name, we adopted the same opening mechanism that exists today, easy open, adding the super to emphasize that now it will be easier than before.
The consumer of canned tuna was looking for an easy, safe and fast option to open a can, since today’s easy open does not meet that need. The Súper Abre Fácil allows any person, child or adult, to open the can of our delicious tuna loins.
Along with the launch of this innovation, a campaign was launched on social media inviting our followers to try the Súper Abre Fácil. Several people from the media and influencers were also invited to share our new presentation with their audience.
It has never been so easy to open a can of tuna!